What is Service Development?

Here at Doubly Good, we call ourselves a “Service Development Company”, but what does that mean?

Here’s our working definition:

“Service development is all the work required to create successful, sustainable services with the best outcomes for everyone involved”

Service Development is influenced by our experience of:

• Delivering solutions for user needs
• Helping organisations create space for innovation
• Improving decision making
• Aligning digital and human systems
• Enabling high-performing teams
• Working differently and managing change

Many organisations focus on the first item, whilst neglecting the others. We believe that organisations that become effective in Service Development will consistently have better outcomes. We have the experience and the tools to help businesses of any size.