Working in the open
Not every business likes to work in the open, but there's a big advantage for us.
We've always been strong believers in 'working in the open' - i.e. making what you do and why you do it available to a wider audience.
Typically in organisations, openness is not the default. Being open can feel like you're putting all your failings under scrutiny, and giving away your secret sauce for free.
However, in our experience, working in a low-visibility way means your failings are never challenged, and your secret sauce can turn out to be underwhelming.
Whether it's the wider world, or simply the wider business, making work public creates opportunities for challenge, feedback and improvement.
With this in mind, we are challenging ourselves to be a little more open about what we're doing. Obviously we can't share details of client work, but we can open ourselves to our audiences for feedback on some of our own project work.
This feedback loop will help us make better tools, products and services.
Over the coming weeks and months we'll be making some of our work open to scrutiny, and talking a bit about how we decide what to do, and how to do it.
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